Your business can’t be a success until you have promoted it successfully. One of the major reasons why certain businesses fail is because they haven’t been promoted well enough. You can’t just set up shop and hope that customers rush in.
You’ve got to make your probable customers aware that you exist and that you offer what they need. Business promotion can however be an expensive affair with budgets running into millions. Hold on, don’t just throw your hands up in despair. There are ways you can promote your business without having to pour millions into it. You’ll only have to think out of the box and be unique. Here are 5 unique ideas to promote your business.
Offer Coupon Code on your Website
With a coupon code, you offer a discount on online purchases made on your website. You might include these coupon codes at checkouts. The customer will only have to make sure of entering the correct code before completing the order. You’ll have to include a field on your website where the customer has to enter the code to avail a discount.
Coupon codes help you build a large customer database. How’s that? When you offer a coupon code, you’ll have customers entering their names, contact details and location when they make a purchase. While coupon codes help customers make substantial savings on their purchases, they are a very effective tool to promote your business as when you offer a discount, your business becomes popular. People talk about it creating a lot of publicity. Coupon codes, therefore, help promote and popularize your business greatly.
Use Your Vehicle to Promote your Business
When you use your car to promote your business, you have a mobile billboard at your disposal. It helps you promote your business both locally and over a fairly large area. Branding your car is a relatively easy way to advertise your business. Since it’s eye catching, it’s effective as well. If you choose the right colors, a banner on your car can do wonders to promote your business.
You have three main options to choose from—magnets, decals, and wraps. You usually attach a magnet to the door of your car. Decals are best suited for the windows. They are no less effective on bumpers, trunks, or rear doors. Vinyl wraps offer a fairly large canvas as you can wrap them around your entire car.
Grow your Network
One way to promote your business is to expand your horizons by growing your network. Having an extended network gives you wider reach. To put it simply, it gives you a larger market. To build your network, you’ll need to build yourself an impressive reputation. Be sure that what you offer is quality stuff. Make sure that your customers are given no reasons to complain.
You’ll also have to be more visible if you are to build your network. Be in constant touch with your customers. Communicate with them regularly through emails, blogs, social networks, and of course, in-person as well. By being visible, you make people aware about your business. You create a brand recall value as your customers have you in mind when they look for a product or service you offer.
References
This is not just effective, it’s probably the best way to promote your business. After you’ve given your business enough prominence and people start buying from you, it’s the quality of what you offer that takes over. If your customers are happy about your product or service, they are sure to talk about it with people they know. The positive feedback that a customer shares about your business while referring it to someone else can do wonders.
The customer who has spent money to buy your product or service will be trusted by others when he/she speaks highly of it. That customer acts as your best brand ambassador—one whose reference is taken seriously by others. Positive referencing by existing customers does a great job of promoting your business and creating a brand value.
Send Out a Customer Satisfaction Survey
With a customer satisfaction survey, you seek your customers’ feedback and opinion about your product or service. Take care to make the improvements your customers suggest in the survey. A customer satisfaction survey helps you reach out to your customers and connect with them. When you make improvements in your product or service based on customer feedback, it helps you retain customers and maintain your brand image.
A customer satisfaction survey makes your customers feel valued. It makes them feel that their opinion matters. It helps you build a rapport with them. These surveys also act as great tools for word-of-mouth-advertising. Your customers are likely to share what responses they gave on the survey among their circle of people. It helps promote your business by showing that you care about what your customers feel about you.
Conclusion
The right product or service can indeed bring your business success. But then, people need to know that you offer the right product. That’s what brings business promotion into the picture. With effective promotion, you give your business the visibility it needs. People know that you are the one to reach out to for what they need. The 5 unique ideas to promote your business we have shared are sure to help. Good luck!